WeCouldDoThat wins Sydney Brewery’s creative account
Advertising consultancy WeCouldDoThat has won Sydney Brewery’s creative account.
Led by the former creative director of BWM, Rocky Ranallo and 303 MullenLowe creative, Matt Smith, the duo have also created a campaign for the brand ‘So Sydney’.
The campaign created for Sydney Brewery
Ranallo and Smith opened WeCouldDoThat in September last year and has won the creative account for Sydney Brewery’s which includes eight beers and three ciders such as Sydney Cider, Manly Perry and Pittwater Bitter.
“Sydney Brewery are very happy with our thinking for their brand. It was pretty simple really, a good old school campaign idea that can work across all platforms.
“Classic art director, headlines write themselves, and the social posts are simple observations of life in Sydney. You know you’re on a good thing when the brewer can come up with a headline,” Rocky said in a statement.
Richard Feyn, marketing manager at Sydney Brewery, said: “We have been looking for a creative solution that reinforces our position as the original Sydney Brewery and encapsulates our parochial tone of voice.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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