Wednesday ratings nightmare for Ten

Tim Burrowes

September 10, 2009 12:30

Ten’s ratings-starved The 7PM Project was able to claim a modest victory last night – as the second most watched show on the network.

However, it was mainly because Ten had one of its worst evenings of the year to date, with no show on the station coming even close to a million viewers.

Ten finished a poor fourth behind ABC1, with a share of just 17.1%, according to preliminary ratings from OzTam.

Ten’s best performer of the night was its 7.30pm episode of The Simpsons, which pulled in 844,000. The 7PM Project managed 730,000, while the British franchise of Law & Order: UK appears to be failing to win over Aussie viewers, with an average of just 670,000 tuning in last night.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.