Weekly Encore tablet edition to be powered by Reddo
Mumbrella’s sister magazine Encore is to partner with specialist digital content company Reddo when the title moves to a weekly tablet edition next year.
Reddo will provide a publishing platform which will allow Encore to be published on all major tablet and mobile devices.
The app edition of Encore is currently available for free on the iPad only. The November edition can be downloaded via this link.
The final printed edition of Encore will be December’s joint Annual edition with Mumbrella which will be published in early December.
The increased frequency and Encore’s future as a tablet based magazine was revealed earlier this month.
Reddo will power the technology behind Encore, and work with parent company Focal Attractions’ sales team in educating the advertising market about the opportunities available via tablet publishing.
Reddo founder and CEO Shane Mitchell – a veteran of media companies including Yahoo! and Haymarket Media – said: “We think Focal Attractions represents the future of publishing businesses: they’ve brands that can’t be pigeonholed into one product, they’re brave enough to try out new opportunities, and they’re completely unwilling to accept anything but the best for their customers.
“It may be a cliché , but we’re excited to be working with Focal Attractions as they take the next step in their app journey. Reddo’s goal will be to give their creative and sales teams the expertise to monetize and engage their audience, while giving the management team the support they need to grow.
“The all-new Encore will have fantastic new advertising executions that will delight brands and readers alike, and we’ll be working side by side with the Focal team as they take them to market.”
Reddo is chaired by magazine legend Ita Buttrose. Encore publisher Martin Lane said: “Reddo’s ability to publish to multiple platforms, big ambitions for the bright future of magazines as digital products and understanding of what we aim to achieve is a powerful package.”
During 2012, Encore worked with iPad publishing specialists Oomph. Encore’s commercial director Sean McKeown said: “Oomph have been a pleasure to work with and I can recommend them wholeheartedly to anyone looking to use their services around iPad publishing. The fact that Encore currently has a five star rating on the App Store is a testament to the quality of their platform.
“The evolution of Oomph in the direction of working with brands to develop iPad offerings is one that I am certain they will be very successful with.”
Mumbrella editor Tim Burrowes will be discussing app publishing at today’s Magazine Week conference.
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