Weight Watchers ditches airbrushed models for ‘real slimmers’ on cover

Weight Watchers June issue

Weight Watchers July issue

Weight Watchers is doing away with airbrushed models on its covers as part of a redesign led by new editor Jennifer Connell.

The 21-year old magazine claims to be the only consumer title in Australia to feature real women on every cover from now on.

The July cover features 24-year old school teacher Penelope Strachan.

“From July onwards, they’ll be no models on the cover. We want to keep it real,” Connel told Mumbrella, who joined Weight Watchers from NewsLifeMedia in March. “They’ll be real slimmers with not a shred of airbrushing.”

“There’s been a lot of talk but not a lot of action on moving towards reality in magazines. We’ve been listening to what our readers want and have responded with a greater dose of reality,” she added.

The redesign sees Weight Watchers broaden its focus to include a younger audience. The new-look magazine will feature bite-sized chunks of information, new fonts, colours and photography.

At News, Connell was manager of editorial special projects, running Body + Soul one-shot magazines and brand extensions for Inside Out and Country Style.


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