Weis and Weet-Bix collaborate for ‘Weis-Bix’ limited edition flavour
Unilever Australia and Asembl have collaborated to bring together Weet-Bix and Weis bars, with the creation of the Weis-Bix limited edition mango flavour.
The announcement:
Asembl has secured the first breakfast category collaboration for Unilever Australia’s Weis brand – partnering its much-loved mango flavour with Sanitarium’s Weet-Bix™ product to cleverly create ‘Weis-Bix Limited Edition Mango’.
Inspired by Weis’ delicious mango flavour, the limited edition ‘Weis-Bix Limited Edition Mango’ is available now in the breakfast cereal aisle.
Sure to be the taste on Aussie lips and expected to be found in households all over the country, ‘Weis-Bix Limited Edition Mango’ contains 83% whole grain, is high in fibre, iron, and B vitamins, and has a 4.5 Health Star Rating – making it a nutritious way to kick start your morning.
“The ultimate summer fling is truly here this year! The combining of two delicious flavours in Weis bars & Weet-Bix brings a whole new level of deliciousness to Aussie mornings – we can’t think of a tastier way to start the day. We’re thrilled to bring the Weis brand into more occasions in the day with the fruit that sings summer!,” said Unilever Australia marketing manager, Annie Lucchitti.
“The Weis Mango and Cream Bar is Unilever Australia’s top selling Weis bar – and has been since launching in 1959. What else better to partner this proudly Australian made brand with than Australia’s No.1 breakfast cereal, Weet-Bix! We know ‘Weis-Bix Limited Edition Mango’ is going to be a guaranteed hit with Aussies and of course, be a favourite taste on lips at breakfast time right across the country,” said Asembl managing director, Justin Watson.
This is the second time Asembl has taken the Weis brand out of the freezer and into the grocery aisle. In 2022, Asembl partnered Weis with Bounce Food for four fruit and cream flavour-filled tasty nut butter balls (Mango Cream, Raspberry Coconut Cream, Fruito Cream and Passionfruit Cream) which are available in Woolworths stores across Australia.
‘Weis-Bix Limited Edition Mango’ will be available in Coles, Woolworths, and independent stores and online. Check in store for pricing.
Source: Adele Feletto Publicity
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