Wellmark hires Dr Candice O’Sullivan as new MD
Dr Candice O’Sullivan has been hired as Wellmark’s new managing director, as Michael Smith departs after 9 years in the role.
The announcement:
Melbourne-based creative agency, Wellmark, has announced Dr Candice O’Sullivan as its new managing director.
Formerly a medical practitioner, Dr O’Sullivan began her time at Wellmark in 2006 as a writer, but her subsequent career has primarily been spent in strategy. As Wellmark’s head of strategy and planning for many years, Dr O’Sullivan has developed and implemented marketing communications and brand strategy for some of Australia’s leading healthcare organisations. These have included the Australian Medical Association, Alfred Health, Austin Health, the National Covid-19 Clinical Evidence Taskforce, the Australian Primary Health Care Nurses Association, the Royal Australian College of General Practitioners and Vision Eye Institute.
Dr O’Sullivan also has specialty expertise in pharmaceutical marketing and has worked with many local affiliates of multinational companies including AstraZeneca, Baxter Healthcare, Biogen, Bristol-Myers Squibb, Celgene, Eisai, Gilead Sciences, GlaxoSmithKline, Ipsen, Shire and Smith&Nephew. She designed and developed Australia’s first industry-sponsored home infusion program, supporting patients to receive intravenous treatment in the comfort of their own home.
Along with her medical degree and clinical experience, Dr O’Sullivan also has a Master of Marketing from Melbourne Business School. This combination of expertise represents a unique offering in the local market.
Dr O’Sullivan said her appointment as managing director reflects a natural progression in her career at Wellmark. “I’ve been part of this company for 17 years, so it’s in my blood. I’ve grown and matured alongside Wellmark and am delighted to now lead us into the future. We have an amazing team who will continue to set the bar for what it truly means to deliver quality healthcare communications. Health and care remain our focus; we are passionate about this sector and the role we play in taking care of the brands, people, products and services that serve this industry and take care of all of us.”
Dr O’Sullivan takes over the managing director position from Michael Smith, who is leaving Wellmark after 9 years in the role.
“With Candice at the helm, the future of the agency is in great hands – and I am certain that much success awaits her and the Wellmark team,” said Smith.
Source: Wellmark
