Wendy Hogan to depart CBS Interactive amid shakeup

Wendy HoganFormer CBS Interactive Australia vice president Wendy Hogan is moving on from her role as the Asia Pacific vice president, after 14 years of service for the company.

Her departure follows a restructure of CBS Interactive as the company shifts from a regional to a global content model, with resources moving from Singapore to Sydney as a result.

Hogan is expected to leave the company within the next few months and is expected to take a career-break while consulting to start-ups in the technology, data, content marketing and social spaces.

Hogan joined CNET – which was acquired by CBS in 2008 – in 1999 in Sydney. There, she worked in various roles, including ad traffic manager, account manager, audience development manager and general manager. She became MD and vice president of CNET Networks Australia – now known as CBS Interactive – in 2001.

She moved to Singapore in July 2010 to take the top regional role at CBS Interactive.

The well respected Australian is also 11 months into a year-long tenure as chairman of the Interactive Advertising Bureau of Southeast Asia’s leadership committee. A new chairman is to be elected in March.

During her tenure as IAB chairman, Hogan expanded the charter of the IAB to be inclusive of the broader industry and championed the need for education and skills development to suit the digital media landscape.



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