‘Gday Australia’: Invnt tapped for Chinese EV’s Aussie launch

March 6, 2025 11:17

Chinese car company Geely Auto has unveiled Invnt as its experiential agency for the launch of its upcoming electric vehicle EX5 SUV, wrapping up a competitive pitch process.

Invnt has crafted a ‘G’day Australia’ brand narrative that they say demonstrates Geely’s commitment to the nation.

The launch will take place on March 11 in Sydney, and will consist of various activities, including a party, activations, technical training, and media drive.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.