West End Draught tries to redraw the Victoria-South Australia border

west end reclaim mapSouth Australian beer West End Draught has launched a campaign to take back land which ended up Victorian after a mapping error 160 years ago.

“The Reclaim” sees the beer call on historian Bob Dunn to tell the story of the 1850 blunder and subsequent legal dispute.

west end voteThe beer – owned by Lion Nathan, which is headquartered in NSW – has launched a website asking consumers to vote on whether the border should be remade. In early voting, SA holds the lead.

The campaign also includes an ad, made by creative agency BMF.



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