News West End Draught tries to redraw the Victoria-South Australia border February 9, 2013 4:18 by Tim Burrowes 2 South Australian beer West End Draught has launched a campaign to take back land which ended up Victorian after a mapping error 160 years ago. “The Reclaim” sees the beer call on historian Bob Dunn to tell the story of the 1850 blunder and subsequent legal dispute. The beer – owned by Lion Nathan, which is headquartered in NSW – has launched a website asking consumers to vote on whether the border should be remade. In early voting, SA holds the lead. The campaign also includes an ad, made by creative agency BMF. Tim Burrowes Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. topics Advertising, BMF, Lion Nathan, West End Draught Share Tweet Share Comments: 2 Add Comment Bucks is back 11 Feb 13 As a proud Victorian, I hadnt seen this campaign before, but got a laugh out of it. Well done! I’d hazard to guess though, that the proud ‘Victorians’ living in the disputed territory are happy to stay Victorians. Could this be the next ‘Northern Ireland’? The next ‘Falkland Islands’? Not only would we defend our disputed land, be we’ll claim those shiny ‘Silver balls’ and display our was spoils next to the ‘Yellow Peril’, (wherever that’s currently hidden) Reply tyler wufka 9 Mar 13 i want the land for …….. SA Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 62 Comments ADMA faces calls for boycott for Trump “support” 39 Comments Facebook streaming numbers plummet 94% after Nielsen recalibration 29 Comments Don Smallgoods wants to feature Aussie ‘Dons’ in latest campaign 25 Comments How Facebook and Twitter have turned the Australian public into pirates 24 Comments Remember the time McDonald’s created the #DownUnderBigMac hashtag and nobody used it?