Western Sydney airport opens tender for digital signage
Western Sydney International Airport is inviting out-of-home companies to register their interest to provide internal and external digital advertising at the airport which is due to open in just over two years.
There will be around 80 different assets across the airport, including large format outdoor digital signage and in-terminal operational and advertising screens.
“When we open our doors in late 2026, WSI will have capacity for up to 10 million passengers a year,” WSI CEO Simon Hickey said.
“Our passengers will be among the most diverse in the world, which presents a unique opportunity for brands to connect with their audiences at every stage of their journey.
“We’re calling on industry experts to help us deliver a premium, holistic media and world-leading communication experience for our customers.”
Hickey said there is also a duty-free tender being released “to create a spectacular new shopping destination inside the terminal”, as well as the completion of an ROI process for car rentals, “which has attracted some of the world’s most well-known brands,” he said.
The digital advertising registration of interest process will close on 8 October 2024.
Interested parties can find out more here.
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