News

Westinghouse kicks off content partnership with News Corp

Westinghouse is kicking off a partnership with News Corp Australia, via PHD.

PHD Content has developed a range of native video, written and social editorial that will appear across News Corp’s Taste, Kidspot, Body & Soul and REA in collaboration Adele Barbaro, Maz Compton and House Rules winners Lisa Lamond and Adam Dovile.

The Westinghouse campaign 

The content will showcase Westinghouse’s latest kitchen appliances.

Lucas Higgins, business director PHD Australia, said the partnership was a first.

“This smart partnership, brokered by PHD, is a first for Westinghouse and News Corp. We’ve been working closely with our specialist content team to see this over the finish line and we’re excited to show our clients the collaboration with a data-driven, integrated and bespoke content campaign alongside our partners at News Corp,” Higgins said.

Richelle Barker, Electrolux marketing director, said: “In 2020, the modern kitchen is for more than just cooking. From entertaining visitors, to family meals and helping kids with homework, it certainly is the multi-functional heart of the home. It’s crucial that the kitchen works practically and visually since we spend so much time there.

“The new Westinghouse range will make daily life a little easier, offering innovations for home cooks, as we encourage people to cook at home with their families. We’re excited to be rolling out something that makes Westinghouse stand out and is designed with families in mind, and for a new generation to connect with us.”

PHD is supporting the campaign with display and segmented audience targeting and retargeting. PHD Content will also be running a consumer promotion across News’ local and regional mastheads for two kitchen makeovers worth over $11,000.

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