News

Westinghouse kicks off content partnership with News Corp

Zoe Wilkinson

June 24, 2020 9:24

Westinghouse is kicking off a partnership with News Corp Australia, via PHD.

PHD Content has developed a range of native video, written and social editorial that will appear across News Corp’s Taste, Kidspot, Body & Soul and REA in collaboration Adele Barbaro, Maz Compton and House Rules winners Lisa Lamond and Adam Dovile.

The Westinghouse campaign

The content will showcase Westinghouse’s latest kitchen appliances.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Lucas Higgins News Corp Australia PHD PHD Content Richelle Barker Westinghouse

Latest

Nine to axe around 50 roles from its TV division

Big Brother is watching - but will Australian audiences?

Monday.com used AI to patch a missing scene in latest ad

John Laws dead at 90: Tributes flow to flawed broadcasting genius

Unmade Index slightly down as Gumtree plunges

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.