Westpac joins the nighttime economy in new campaign
Westpac has unveiled a new campaign promoting itself as a bank available to customers 24 hours a day, with the positioning “banking just joined the nightlife”.
The TV commercial, created by DDB, is seen through the eyes of a food truck vendor as he feeds night-time revellers and makes his way home at the end of his day, stopping at Westpac to deposit his earnings. It showcases the typical night-life of a metropolitan city: people out with friends for dinner and dancing, catching taxis, people doing late night laundry at the local laundromat and the dad popping into the pharmacy to pick up some medicine.
https://www.youtube.com/watch?v=20r_JnvY2TU
The ad is directed by Revolver’s Simon McQuoid.
Beautifully shot. The mood reminds me of the other brilliant homage to nighttime from VW – Night Drive https://www.youtube.com/watch?v=5U9I7QrpSkk
Cheers,
Tim – Mumbrella
It is well shot Tim but it’s the editor that deserves the applause on this one. Fantastic cut.
And also a little of After Hours Athletes from Puma.
A great way of wrapping up a generic personal banking proposition.
Thanks Sam,
I knew there was another campaign I was trying to think of – that was it.
(For clarity, I’m not saying this work is a ripoff of those ads, I don’t think it is. But all three evoke that night time feel…)
Cheers,
Tim – Mumbrella
A strategy well crafted. That’s all. Good night.
I thought I have featured role but I can’t even see my face properly ….( at train station )
But good work . : )
@ PB the EP
Yes, it is nicely cut, but we need good cloth and a good cutter to make a fine suit; this is a fine suit and the shots are brilliant.
Cut a little too rapidly for my personal taste, but then I am old, but not so old that I can’t appreciate the great job all round.
I cannot get that lovely music out of my head