Westpac to launch online bank brand

Westpac is gearing up to unveil an online banking service to take on NAB’s recently launched UBank brand, Mumbrella can reveal.

Code named “Project Red Bank”, it is understood that Sapient Nitro has been appointed to work on the marketing campaign for the new brand.  

Its rival NAB officially launched UBank in October last year, focusing on savings products.

The online bank’s products include term deposits and it also plans to develop a range of additional savings, transaction and investment products. It is the first brand from NAB’s Star Direct & Marketing division.

The developments within online banking follows a similar move in the UK by HSBC which owns the long-established First Direct brand.

Westpac and Sapient Nitro were not available for comment at the time this article was posted.


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