Westpac’s Martine Jager to join BOQ

Bank of Queensland (BOQ) has nabbed Westpac’s chief digital and marketing officer, Martine Jager to take on the role of group executive of BOQ’s retail banking. Jager has been Westpac’s CMO since 2015, and has also worked at St George and National Australia Bank.

Jager will be stepping into the role left vacant by Lyn McGrath who announced in September her retirement.

Westpac Group CMO Martine Jager

The appointment of Jager follows the commencement last week of former Virgin Australia chief experience officer Danielle Keighery, who has joined the bank as chief customer officer. In her new role Keighery will look after brand, marketing, corporate affairs, government relations, customer advocacy and also act as chief of staff to the CEO. As part of this, she will oversee Virgin Money, a fully-owned business that is embarking on a new digital bank launch in 2021.

Both Jager and Keighery will report to managing director and CEO George Frazis who joined BOQ in September 2019.

A Westpac spokesperson said the leadership team and Jager would be working on a replacement and interim head to prepare for her departure in early-to-mid April.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.