‘What an opportunity’: Magic’s new head of signal has arrived

Indie media agency, Magic, has formally announced the data analyst who is joining its team as head of signal.

Data analyst Edward McMutrie has been named as the new head responsible for the agency’s modelling and math disciplines. At the same time, McMutrie is expected to promote growth via data science, and maximise clients’ return on investment (ROI) through analytics and modelling activations.

The long-time data expert will be a part of the agency’s leadership team – a group that already contains Tommy Glover as head of search engine optimisation (SEO), Sam Terminelli as head of strategy, Sarah Baskerville in the head of growth role, head of media, Bernie Cullen, and chief executive officer, Shah Ghaffurian.