What does a head of product actually do?
In this feature, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Anna Stoyanova, Vice President, Head of Product, Australia and New Zealand at data and measurement-driven agency Essence which is part of GroupM.
What do you actually do?
My superpower is being able to see through the clutter straight to the heart of a problem or the size of an opportunity. My role is a bit like an architect as I help to create a unique offering for each one of our clients, perfectly suited to their needs.
I partner closely with our client leaders to ensure they are getting the best from the agency. In order to do this, I need to be across all of the tools, technologies, specialist disciplines and capabilities of the agency, from communications strategy, data strategy, analytics, media planning, media activation to advertising operations. But I also need to have a solid grasp of the issues clients are dealing with. With this knowledge, I can help our teams to pull together the right skillset and solutions. And I can also help clients to understand how we can help them.
Head of product generally moves to US or UK.
A sad fact for most Aussie digitals.
‘my superpower’….really?
…in other less supremely annoyingly confident wordy words…a suit
The power of superheroes allows people to be inspired by the strength and possibilities of the individual, so to live life fuller. Don’t be an anti-hero and generalise people with a sense of moroseness.
So…what does she actually do?