‘What’s for dinner?’, asks Lenard’s
Chicken retailer Lenard’s asks the question “What’s For dinner?” in a new campaign created by IdeaWorks.
The campaign features people performing public duties including vicars, traffic cops and yoga teachers letting slip the dinner’s on their minds.
The campaign launch in Queensland and Victoria tomorrow and in other states a week later. As well as TV it also includes print, online and in-store advertising.
Credits:
- Advertising Agency: IdeaWorks
- Creative Director: Paul Knight
- Associate Creative Director: James Gali
- Writer: Tom Russell
- Strategy Partner: Matt Newell
- Senior Account Director: Linda Siboni
- Producer: Norma Johns
- Production Company: Curious Film
- Director: Robin Walters
- General Manager: Peter Grasse
- Producer: Tara Riddell
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Hahahahaha. I like it.
See, I’m not always full of piss and vinegar. I get a very bad rap.
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Food stylist should have got a credit- who was it?
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Nice. Cute.
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That was so bad!!!! I mean it.
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The policeman’s going ok in the acting stakes. First the Mother ad, then the Bundy Smooth ad, and now Lenard’s chicken. Great work.
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Food Stylist: Robert Carmack
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Good stuff Robert- (and Morrisson too I hope).
Looks good.
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I like to keep a breast of chicken marketing but I found this a poultry attempt at humour.
Ahhhh, forget it. It’s a car-crash.
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What’s for dinner?? Apparently bad gags in bad ads!
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love it!
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I laughed pretty hard. Very funny stuff.
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