‘What’s for dinner?’, asks Lenard’s

Chicken retailer Lenard’s asks the question “What’s For dinner?” in a new campaign created by IdeaWorks.

The campaign features people performing public duties including vicars, traffic cops and yoga teachers letting slip the dinner’s on their minds.

The campaign launch in Queensland and Victoria tomorrow  and in other states a week later. As well as TV it also includes print, online and in-store advertising.


  • Advertising Agency: IdeaWorks
  • Creative Director: Paul Knight
  • Associate Creative Director: James Gali
  • Writer: Tom Russell
  • Strategy Partner: Matt Newell
  • Senior Account Director: Linda Siboni
  • Producer: Norma Johns
  • Production Company: Curious Film
  • Director: Robin Walters
  • General Manager: Peter Grasse
  • Producer: Tara Riddell

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