Which Australian advertisements are the most memorable?
It seems the bigger the brand, the better the public recall for their advertising efforts. This is according to market research and data analytics company, YouGov’s latest BrandIndex, which tested which commercials stick in people’s memories.
Asking the question, “Which of the following brands have you seen an advertisement for in the past two weeks?”, McDonald’s, Woolworths, and Coles rank highest – while big-hitters like Bunnings, KFC, and Chemist Warehouse are also sticking in the public consciousness.
Hard to believe that Macpac isn’t amongst them. It should be. Perhaps it’s because they don’t spend enough. The irony is, they don’t need to.