Whooshkaa offers podcasters free dynamic ad insertion

Full-service audio company Whooshkaa is offering podcasters free dynamic ad insertion and transcription using IAB-certified technology and AI.

The announcement:

From today, Whooshkaa users can access free IAB-certified dynamic content insertion technology and AI-generated transcripts.

Whooshkaa Founder and CEO Rob Loewenthal announced the free service, saying customers could use Campaign Manager technology through the IAB Certified Platform.

Campaign Manager allows podcasters to dynamically inject ad content into podcasts at the point of download, targeted to a listener’s location and device type.

This means podcasters of all sizes can monetise their content by working directly with advertisers large and small. Further, podcasters on the platform can now transcribe their audio for free using Whooshkaa’s Automated Transcription function.

“Our focus is on value,” Mr Loewenthal said. “And we’ve learned that when we create value for podcasters, we create opportunities for advertisers.”

“Dynamic ad insertion technology and AI-generated transcripts have been out of reach for most podcasters far too long. So from today more than 6,000 global podcasters on the Whooshkaa podcast platform will get access to our state-of-the-art proprietary ad technology and transcription tools for free.”

Source: Whooshkaa media release


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