Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left

folker hanuschMost journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.

Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.

But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.

Conducted between May 2012 and March this year, the University of the Sunshine Coast’s representative survey of 605 journalists around Australia found that more than half (51.0%) describe themselves as holding left-of-centre political views, compared with only 12.9% who consider themselves right-of-centre.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.