Why does McDonald’s use agencies?
“Why doesn’t McDonalds do its ads in-house? Surely it would be more cost-effective. They could hire a bunch of creative teams and do their own production. It would have to be cheaper.”
Matt Granfield on in-house versus agency
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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It may have been cheaper to produce it in-house, but it may have cost them a lot more in loss of revenue if the in-house team got in a comfort zone!
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