Why this Shark Tank judge thinks Kim Kardashian’s SKIMS is a world class e-commerce business
Shark Tank judge and CEO Sabri Suby has given Kim Kardashian her dues by labelling SKIMS as one of the best e-commerce brands he’s ever seen. Here, he explains how she did it and what marketers can learn from it.
Okay, okay: I’m giving Kim Kardashian her dues. SKIMS is one of the best e-commerce brands on the planet.
I get it. You’re probably already rolling your eyes at the premise of this article. As a marketer, it’s easy to brush off celebrities’ success. Of course, Kim Kardashian can sell. She has 364 million followers on Instagram, and the SKIMS brand page alone boasts over 5.8 million followers.
The amount of eyeballs that SKIMS attracts would make any digital marketer weep with joy. We’re talking about a level of visibility that most brands can only dream of. From viral TikToks to Instagram stories, SKIMS is everywhere – and for good reason.
But the question is: how? Why? And what can we learn from it?
