Betstar goes for laughs in new TV campaign
Betting company Betstar has launched one of its first TV campaigns with Whybin TBWA Melbourne creating a series of 11 15 second spots.
The ads rely heavily on non-sequiturs and misdirection, with the spokesman giving “tips” like “don’t bet on a Jack Russell,” for a greyhound race, and “don’t bet on the Mongolian under-18s men’s cycling team” in the next AFL game.
Alan Eskander, Betstar’s managing director, said the aim of the ads was to move away from “tradition 30-second odds update,” and go for a more humourous approach.
They’re hilarious in their utter awfulness. It’s like a bad HG impersonation.
wow….whybin’s must have been rubbing their mits together when they got sign off to make 11 separate commercials.
Wow! Eleven of these.
Obviously couldn’t make a decision to only produce the three that stunk the least.
These are amusing and will clearly differentiate from Samuel L Jackson and Tom Waterhouse.
Do I need to be “entertained” or do I just want to know the odds?
This is all well and good, but I know what punters want
Much prefer this proposition as opposed to some well known connected bookie pretending you can trust him. The fact is most punters don’t know – so why pretend otherwise?
I like the Jack Russell spot.
I like that they’re a bit weird.
And I like that they’re not spruiking odds at every possible opportunity.
In a category that is completely out of control, this is slightly more responsible gambling advertising.