Whybins creates new Nissan Maxima spot
This new campaign for the Nissan Maxima from Whybin TBWA Melbourne breaks on Seven’s Deal or No Deal tonight.
Featuring the car blending from empty alpine roads to the more typical city environment, it also runs online.
Credits:
Client: Nissan
Agency: Whybin\TBWA\Tequila
Creative Director: Scott Whybin
Creative Team: Michael Syme, Bruce Baldwin.
Digital Creative Team: Russ Tucker, Craig Brooks
Direct Creative Team: Marco Eychenne, Mark Cimarosti,
Agency Producers: Margot Ger (TV), Tony Hall (Print), Jaclyn DaCosta (Digital)
Account Service: James Blair, Stephanie Malkin (Digital), Natalie Motta (Digital), Kate Caughley (Direct)
Digital Development: Luke Schreur, Mat Tizard, Danny McGillick Planner: Paul Mayes
Media Buying: Carat
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My first reaction is that this is a bit safe. But I do quite like the acknowledgment that all car ads seem to feature wide open roads, while the reality is that we spend our lives stuck in traffic.
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You can see more of the car here: http://www.nissan.com.au/webpa.....l#/explore
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love it.
A car company being honest about how they know people drive, listening and building a car accordingly – big ticks for communication, response and delivery.
I just hope the car lives up to it. If nothing else as Lottie wrote the message pretty clearly stands apart from most other vehicle messages around so it should, hopefully, generate some extra foot traffic.
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Advertising/marketing people live with their head up their …. As a consumer (and owner of this car) the message that i got was its not much of a car to drive but if you live in a city its good enough. Others (consumers) who know i bought the car made the same comments to me. Its so much better in every aspect to the previous model, especially the handling, but trust me the ad does not reflect that. Guess proof will be in the sales
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