Whybins Melbourne wins Betstar
Creative agency WhybinTBWA Melbourne has been appointed by online betting company Betstar after a competitive pitch.
The announcement:
Betstar, the family owned online betting company run by well-known bookmakers Alan and Michael Eskander , has appointed WhybinTBWA Melbourne as their creative agency of record. The appointment comes after a pitch at the end of last year.
Betstar has been in the market for 5 years and is looking to grow the member base and increase brand awareness. Mediacom are the media agency partner for Betstar.
Mark Watkin MD of WhybinTBWA Melbourne said, “We’re delighted to be working with Alan (Eskander) and the team at Betstar. There’s a real desire for success and the chemistry across the team has been great from the start. We’re looking forward to helping Betstar grow and develop their brand.”
Alan Eskander MD of Betstar said about the appointment, “In the highly competitive wagering market it’s important to have an innovative and passionate creative partner, I feel we have found this with Whybin.”
Work is already underway and campaigns will be in market within the first quarter of 2012.
Source: Whybins press release
Alan,
Good move and I’m sure you’ll prosper in the new set up. If you swap to the bright side, give me a bell, as usual!
Take care and we are still on for those trout.
Marksy
EBP
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