Whybins wins Luxbet

Whybins Sydney has won a pitch for Luxbet, displacing incumbent US Sydney.

The announcement:

Sydney, 16 July 2012 Tabcorp owned online betting company, Luxbet, has appointed Whybin\TBWA Sydney as its communications partner after an extensive pitch process run through Trinity P3.

The appointment is effective immediately.

Following an extensive search process we are delighted to form a partnership with Whybin\TBWA as our communications agency. They have some great results over the past few years and we’re excited to see them take Luxbet to another level.“

“US Sydney has done an outstanding job for Luxbet since we launched in 2008, but with the business moving into a new phase we decided to move stables.

Damon Robbins Marketing Manager Luxbet.

‘We love working with clients and brands with big ambitions. The guys at Luxbet are game on to take on the big players in this fast growing and fun category, and so are we’

Paul Bradbury CEO Whybin\TBWA Sydney.

Source: press release


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