Wicked Campers’ explicit advertising returns after 3-year hiatus

Kalila Welch

May 24, 2022 3:02

Amongst the latest slew of Ad Standards cases for the month of April is Wicked Campers, found this time to be in breach of Section 2.1 Discrimination or Vilification and section 2.4 Sex/sexuality/nudity of the Australian Association of National Advertisers (AANA) Code of Ethics (the Code) for a transport advertisement.

The advertisement in question features the slogan “Back in my day blowin’ a tranny was car trouble” painted on the back of a Wicked Campers van.

Credit: The Advertiser

The slogan was described by a complaint as ‘a strong transphobic slur that is very offensive’.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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