Wide World of Sports and Fox League unite for Goanna Academy’s new mental health campaign, via Enrichd
Channel 9’s Wide World of Sports and Fox League have joined forces to support the Goanna Academy’s Stick With It campaign.
The announcement:
In a landmark media collaboration, Enrichd has brought together Channel 9’s Wide World of Sports and FOX League — traditionally rival broadcasters — for Goanna Academy’s Stick With It campaign, major broadcast moments kicking off across NRL Round 22 this weekend.
The campaign transforms sports tape into a powerful symbol of mental strength, support, and solidarity — with over 150+ players from 11 NRL and NRLW clubs taping up to show their support for mental health awareness and drive donations for Goanna Academy.
“To see our partners fully embrace the Stick With It idea — going above and beyond — isn’t just a win for their organisations; it speaks to the very culture and mindset of every individual involved. Mental health is universal, and this campaign proves sport isn’t just entertainment — it’s a platform for real behavioural change. This weekend, the message is clear: you’re not alone. Stick with it,” says Kim Dolengowski, head of marketing, Goanna Academy.
Channel 9’s Wide World of Sports coverage featured Greg Inglis live at the Eels versus Storm match on Thursday, followed by Cody Walker joining the Broncos versus Rabbitohs game on Friday. On Saturday, Greg Inglis will be on-ground at the NRLW Magic Round in Newcastle, and on Sunday, a Stick With It ambassador will appear live on The Sunday Footy Show.
Meanwhile, FOX League launched Face to Face with Jake Duke, featuring a live cross with Cody Walker during the Dragons versus Raiders match on Saturday, Super Saturday feature with Adam Reynolds, and campaign presence during the Wests versus Bulldogs game on Sunday. Additionally, Greg Inglis will appear on The Matty Johns Show, airing in two weeks.
Live activations will take place at CommBank Stadium on Sunday during the Wests versus Bulldogs game, where a moment of silence will honour lives lost to suicide. Fans will have access to Stick With It merchandise including tape, hats, tees, and stickers. A live mural wall will allow fans to write personal messages of support, while a 50/50 raffle will raise funds for Goanna Academy’s mental health education programs. Meanwhile, at the NRLW Magic Round in Newcastle, there will be on-ground activations and ambassador appearances to further engage the community.
This campaign represents Enrichd’s second major media integration, reinforcing the agency’s position at the intersection of brand, purpose, and impact. By bringing together broadcasters, athletes, and fans, Stick With It aims to shift the national conversation around mental health — one taped wrist, one message of support, one stadium at a time.
Stick With It under the lights this weekend — across screens, stadiums, and the nation.
Donate or get involved at goannaacademy.org.au.
Creds
Goanna Academy
Greg Inglis, Founder and Managing Director
Alyse Inglis, Head of Operations
Kim Dolengowski, Head of Marketing Goanna AcademyEnrichd Group
Brent Richardson, CEO, Enrichd Group
Kim Dolengowski, Marketing and Strategy
Francesca, Marketing Assistant
Aimee, Digital Activations
Reymark, Digital ActivationsNine
Simon Fordham
Karen McCart
Kristen McGrath
Andrew Rodgers
Helena O’Dowd
Jared WestFox Sports
Asith Herath
Jamie Lockyer
Source: Enrichd Group
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