Wieden+Kennedy Sydney’s first work for Macca’s launches

June 11, 2025 10:14

Wieden+Kennedy Sydney has unveiled its first work for McDonald’s.

The agency won a competitive pitch earlier this year for the quick-service restaurant’s (QSR) Chicken and McCafé portfolios. It already works with McDonald’s in the US and Canada. The agency has created work for both portfolios, as new items have been added to the menu permanently: Chicken McWings, and a new McCafé blend.

Amanda Nakad, marketing director of menu and brand at Macca’s, said it’s been a while since the QSR did this, but the response during the McWings trial was clear.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.