The Wiggles include Captain Macleans in new song to help kids brush their teeth

The Wiggles and Macleans have collaborated to create a ‘Wiggle While You Brush’ music video, featuring Captain Macleans who challenges children to brush their teeth for the duration of the song.

Created by PHD Content, the two minute video aims to teach kids how to brush their teeth while also making teeth brushing time easier for parents.

Wiggle While You Brush asks kids if they can brush their teeth for the duration of their song while telling kids to brush up and down, round and round.

Written and produced by The Wiggles, the music video is the first time the group has allowed a commercial brand’s character to be featured singing and dancing alongside them.

The campaign is set to roll out across supermarkets including Coles, in-store radio, digital, activations and personal appearances.

Sonia Gouveia, brand manager at Macleans, said in a statement: “Macleans are committed to helping improve the oral health of Australian Children to ensure their teeth grow up strong, which is why we’re delighted to form this strategic partnership with The Wiggles.

“It will enable us to help parents embed better brushing habits and make brushing more fun for the kids, while differentiating the brand in a competitive category by creating engaging assets that have a big impact in digital and retail environments.”

Paul Field, managing director of The Wiggles, said: ” With the partnership with Macleans and the brilliant catchy song The Wiggles have written, we know that as we tour around Australia and New Zealand that we’ll see so many more healthier smiles.”

Angela Rapley, director of content PHD, said: “Working with two such awesome global brands on such an extensive and ambitious project has been an absolute pleasure and we’re really excited to see how it develops over the next 12 months.”


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