Will the AMI challenge Australia’s advertising regulator?

Tim Burrowes

January 8, 2009 12:57

ami_longer_lasting_sex2 The Advanced Medical Institute, which was ordered to take down its controversial “longer lasting sex” posters in Australia, has now seen a similar setback in the UK. The country’s Advertising Standards Authority has ordered the company to take them down.

In a move which raises questions about the AMI’s future behaviour in Australia, the company has refused to obey the ASA ruling.

In Australia, the AMI has so far complied with the Advertising Standards Bureau’s decision, putting the word “censored” across the posters.

Whereas, the ASB ruling in Australia was on the grounds of taste, the ASA’s ruling was because in the UK the product being promoted is prescription only.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.