William Hill launch inaugural campaign following rebrand of

Following its launch into the Australian market with the rebrand of, William Hill has kicked off its inaugural campaign which encourages punters to make a decision and stand tall with William Hill.

Created by Clemenger BBDO Sydney, who won the account in January following a pitch, the ‘It’s Your Call’ campaign celebrates men who commit to a decision.

Paul Nagy, executive creative director at Clemenger BBDO Sydney, said: “Australians love a person who makes a call.  It shows strength of character we all admire. William Hill wanted to champion those people who take a stand, and indeed, who know when enough is enough, because lord knows we need more of them!  We think that was a great call.”

The campaign is spearheaded by the 60second TV brand spot which is complemented by shorter formats. It is also running across digital, mobile, print, radio, social and direct response.

Warren Hebard, head of brand and acquisition at William Hill, said: “We’re very excited about the work Clemenger has done.  We’re confident it captures not only the essence of our brand but launches it off a consumer insight that all Australian’s can relate to, that you respect a person with the confidence to make a call ”

The campaign was shot around Melbourne at locations including Etihad Stadium, Yarra Yarra Golf Course, Caulfield Racetrack, Woodside Park Stud and other sporting venues.  It also features Carlton FC, the Brisbane Broncos and a cameo appearance by retired AFL Brownlow Medal winner, Robert DiPierdomenico.


Creative Agency – Clemenger BBDO Sydney

  • CEO – Andy Pontin
  • Executive Creative Director – Paul Nagy
  • Deputy Creative Directors – Ben Clare, Brendan Willenberg
  • Group Account Director – Justin Cox
  • Art Director – Jack Delmonte
  • Copywriter – Hadleigh Sinclair
  • Senior Designer – Daniel Mortensen
  • Senior Strategic Planner – Ross Cameron
  • Senior TV Producer – Katrina Maw

Production Company – The Sweet Shop

  • Director – Campbell Hooper
  • Producer – Allison Lockwood
  • Executive Producer – Edward Pontifex
  • Managing Director – Wilf Sweetland
  • Global Executive Producer – Sharlene George
  • CEO – Paul Prince
  • DOP – Mandy Walker
  • Art Director – Elizabeth Mary Moore
  • Editor & Company – Rohan Zerna, The Butchery
  • Colourist – Ben Eagleton, BE
  • Post Production & City – Beryl, Auckland
  • Music and Music Publisher – Sonar
  • Composer – Jono Ma

Client – William Hill

  • William Hill Head of Brand & Acquisition – Warren Hebard
  • William Hill Head of Campaigns – Emma Naylor
  • William Hill Campaign Manager – Charlie Cox

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