William Hill launch inaugural campaign following rebrand of Sportingbet.com.au

Following its launch into the Australian market with the rebrand of Sportingbet.com.au, William Hill has kicked off its inaugural campaign which encourages punters to make a decision and stand tall with William Hill.

Created by Clemenger BBDO Sydney, who won the account in January following a pitch, the ‘It’s Your Call’ campaign celebrates men who commit to a decision.

https://www.youtube.com/watch?v=xrUPRVtvxSw&feature=youtu.be

Paul Nagy, executive creative director at Clemenger BBDO Sydney, said: “Australians love a person who makes a call.  It shows strength of character we all admire. William Hill wanted to champion those people who take a stand, and indeed, who know when enough is enough, because lord knows we need more of them!  We think that was a great call.”