William Shatner abseils in as Foxtel starts biggest broadband bundle promotion yet
William Shatner is fronting Foxtel’s newest ad campaign which sees the veteran actor encounter a number of Foxtel stars including Magda Szubanski, Wallaby Israel Folau and the Real Housewives of Melbourne.
https://www.youtube.com/watch?v=v4FFlnmJhDc
The ad is pushing Foxtel’s Broadband bundle which had a limited launch in February when existing Foxtel TV customers were offered the chance to bundle their TV service with broadband and home phone.
The ad sees the 84-year-old Star Trek actor abseil from a helicopter into the command room of a Foxtel Hub, Foxtel’s wifi modem, where he runs through a series of questions with Foxtel Hub’s chief engineer Jason, who he keeps calling Roger. It ends with the tagline “Introducing Foxtel Broadband: powered by entertainment”.
Ed Smith, Foxtel’s executive director of sales and marketing said in a statement: “Today we kicked off our national marketing campaign alerting customers that our triple play of Foxtel Broadband, TV entertainment and home phone is available, and what better personality to help us flip the switch than TV and film legend, William Shatner.
“Shatner’s trademark charm and cheeky delivery provides us with a perfect platform from which to announce Foxtel Broadband’s arrival and to highlight Foxtel’s world class content and innovative technology. It was a pleasure having him on board to lead Foxtel’s Broadband mission.”
The campaign was filmed by commercial director David Denneen, envisioned by Clemenger BBDO Sydney and brought to life by Felix, Foxtel’s in house creative team in conjunction with Filmgraphics Entertainment and Method Studios who were behind the commercial’s production.
It is running across TV, cinema and digital and features a short prequel, a 30 second spot, a 60 second spot and a series of 15 second pre rolls.
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