Wimbledon slumps, but news, AFL and The Chase secure Seven’s Friday night win

Day five of Wimbledon slumped to 135,000 metro viewers, but the Seven Network still secured a win on Friday night with 36% share.

From 8pm to 11:10pm, Wimbledon coverage ran on 7Two, with Seven taking over from 11:10pm onwards (airing after Better Homes and Gardens and a screening of The Best Exotic Marigold Hotel). However, some viewers weren’t happy that Seven prioritised the Lleyton Hewitt and Jordan Thompson doubles match (which they lost) against singles games.

Earlier this week, Seven was criticised for airing the match between Australians Nick Kyrgios and Thompson over world number one Ashleigh Barty’s.

Seven’s win was driven by Seven News, The Chase, and the Hawthorn vs Collingwood showdown. Its news offering was the best-performing program of the night, with 920,000 metro viewers in the first half and 844,000 in the second, which airs as Today Tonight in some states. Nine News pulled 756,000 and 766,000 for its respective halves, while ABC News landed on 569,000.

The Chase Australia had 561,000 metro viewers, and Better Homes and Gardens 466,000, while the AFL game, airing on 7Mate to Sydney’s 20,000 viewers and the primary channel for Melbourne’s 303,000, saw 502,000 metro viewers watch Hawthorn beat Collingwood.

AFL and Wimbledon coverage made the multi-channel battle hotly contested. 7Two had 4.8% share, narrowly ahead of 7Mate’s 4.7%, but it was Nine’s Go which was the most-watched multi-channel, with its showings of Toy Story 3 and Spider-Man giving it a 5% share.

Hewitt and Thompson lost to no 3 seeds Raven Klaasen and Michael Venus

Seven was also victorious in the battle of the primary channels, with a 23.7% share, ahead of Nine’s 16.6%, Ten’s 11.5%, ABC’s 9.2%, and SBS’ 5.2%.

Nine’s A Current Affair came in behind its news with 624,000 metro viewers, followed by Hot Seat on 467,000, landing the network an overall share of 25.6%.

Network Ten finished with a 16.3% network share, followed by ABC on 13.6% and SBS on 8.5%. Ten’s best-performing program was The Living Room with 429,000 metro viewers. The Graham Norton Show had 386,000, Ten News First 380,000, and The Project’s second half 357,000 (its first half attracted 246,000 metro viewers).

Seven also won in the key advertising demographics, with Seven News as the most-watched show in the 18-49 and 25-54 brackets.


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