Wine brand Headline Acts announces industry rewards program in partnership with Muso
Wine brand Headline Acts today announces the first chapter of their new industry rewards program, Headline Access, in partnership with Muso.
The announcement:
From grapes to gigs, musically minded wine brand Headline Acts today announces the first chapter of their new industry rewards program, Headline Access. In partnership with Muso, Headline Access aims to nurture the careers of independent Australian artists while providing unrivalled money-can’t-buy experiences for the fans that support them.
The Release Cycle is the first iteration of the industry all-access fund, offering one budding artist the opportunity to gain invaluable mentorship from some of Australia’s biggest music industry names, including Johann Ponniah (I OH YOU Records), Johnny Took (DMA’S), Sose Fuamoli (music journalist) and more. The artist will win the support to record, distribute and promote their new single to the world. Committed to supporting the emerging headliners of the future, Headline Access will act as a recurring tool for artists. Those who have signed up to live music platform Muso before 26 June will be in the running to be hand-picked by Headline Acts’ panel of industry experts to win.
The lucky winner will win private studio time with the DMA’S very own Johnny Took, before founder of I OH YOU record label and artist manager Johann Ponniah takes the winner through a one-on-one session discussing getting your start in the music industry. Winner of the 2020 ‘Live Music Journalist’ award and 3RRR radio host Sose Fuamoli, supported by music and culture agency Thinking Loud, will take the artist through a crash course on being their own publicist. Rounding out the cycle, Headline Acts and Muso will take the artist centre stage and book their first single launch tour to take the winning track on the road.
“Headline Acts is a wine for the musically minded, which is why we feel so passionately about supporting budding musicians. The exposure and experience of Headline Access is truly priceless, and we can’t wait to see these up-and-coming artists shine,” says Eric Thomson, global marketing director, Pernod Ricard Winemakers producer of Headline Acts.
“I’m really excited to be involved with Headline Access. To me it feels like a unique opportunity to instigate real progress for an artist and I’m looking forward to sussing out all the new music.” says Johann Ponniah, I OH YOU Records.
Offering four varieties in Rosé Bubbles, Sauvignon Blanc, Rosé, and Shiraz, Headline Acts have crafted all their wines to be enjoyed with great tunes, from backyard hangs to big festivals. On every bottle you’ll find music inspired artwork, with a curated Spotify playlist that was fiercely debated and finally agreed upon by musos, DJs, and vinyl junkies alike. As the official wine partner of two of Australia’s largest festivals, Bluesfest and Splendour in the Grass, Headline Acts pairs perfectly with live music.
Credits:
Creative & PR agency: Thinking Loud
Media agency: Initiative
Source: Thinking Loud
