Winners & Losers to air in UK
The first two series of Seven’s female-focused lottery winners drama Winners & Losers have been sold to British commercial broadcaster ITV to be aired on one of its digital channels.
The 22 episode deal was announced by Fremantle Media Enterprises on behalf of Seven at the Mipcom TV conference which is currently taking place in France.
The show is expected to air on ITV2 early next year.
The John Holmes and Bevan Lee created show has been a consistent ratings winner in Australia pulling in metro audiences in excess of 1.2m.
It follows the lives of four women who were seen as losers at school but find themselves winners with a joint lotto ticket.
Justin Hatfield, Fremantle’s senior vice president of sales in the UK said: “Winners and Losers has been a storming success in Australia, attracting fans, smashing ratings, and establishing its position as a leading drama.”
Angela Jain, ITV’s director of digital channels and acquisitions, said: “I am delighted we have bought Winners and Losers for ITV2. It’s a quietly addictive drama with a distinctive Australian charm that I hope will become a weekly treat for our viewers.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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