Winter Olympics hands Seven first official ratings win, but Nine’s Married At First Sight trumps Seven’s MKR
The 2018 Pyeongchang Winter Olympics helped Seven collect its first official ratings period win, but the competition has been kicked into gear, with Nine’s Married at First Sight beating Seven’s My Kitchen Rules across the week.
Seven closed off the first official ratings week of 2018 with a main channel share of 27.3% ahead of its closest competitor Nine on 19.3%.
Locked in Deanna gets PyeongChang campaign underwayhttps://t.co/TTjyFVzi3c#GoAUS pic.twitter.com/w0SsI3A2Ak
— AUS Olympic Team (@AUSOlympicTeam) February 17, 2018
ABC also started the year on the front foot with a share of 10.8%, ahead of Ten’s 9.8% share. SBS’ average share was 3.7%.
Seven also dominated in the shares across all the 16-39, 25-54 and Grocery Buyer with child demographics. In the 16-39s it had a share of 29.5% over Nine’s 22% and Ten’s 11.5%, while in the 25-54s it finished with a 28.3% ahead of Nine’s 21.5% and Ten’s 12.4%. In the grocery buyer with child demographic, Seven finished with a 27.9% share.
But the top ten programs of the week were a combination of Nine’s Married at First Sight and Seven’s My Kitchen Rules. The most watched program of the week was Nine’s Sunday episode of Married at First Sight, with an audience of 1.164m ahead of Seven’s Sunday episode of My Kitchen Rules, which averaged 1.162m.
The highest rating news program of the week came from Seven News Sunday, with 1.117m.
Night two of the Seven’s Pyeongchang Winter Olympics – which cost the network $200m – also performed strongly, with a metro audience of 1.040m.
When looking at the most watched programs across the key ad demographics, it is Nine’s programs that dominate the top five shows. Married at First Sight’s Sunday, Monday, Tuesday and Wednesday episodes are the most watched programs across all demographics.
Ten, ABC and SBS’ programs did not appear in the top ten.
The tables below are prepared by Nine based on Oztam data and exclude the non commercial channels:
