Winter Olympics slides down ratings charts as Married at First Sight continues to dominate

Seven’s coverage of The Winter Olympics struggled to sustain its big audience numbers on Monday night, achieving 755,000 metro viewers.

Nine’s Married at First Sight continued to dominate the charts, achieving 1.296m viewers, ahead of Seven’s My Kitchen Rules, which averaged a metro audience of 1.121m, according to OzTAM.

Ten’s I’m A Celebrity, Get Me Out Of Here managed 534,000.

Across key advertising demographics 16-39, 18-49 and 25-54, Married at First Sight was the evening’s most-watched show. My Kitchen Rules was the second most-watched program across all demographics, while the Winter Olympics came in third.

Seven won the news battle, with 1.020m viewers to Nine News’ 958,000.

Despite suffering a drop in the main channels, the Olympics continued to lead the multichannels, with 208,000 metro viewers for 7mate.

Home and Away gave Seven a boost with 704,000 metro viewers, while Nine’s travel guides achieved 627,000 viewers.

Seven just about managed to hang onto its main channel and network share, with 24.8% and 34.6% respectively. Channel Nine achieved a 23.2% share, while Nine’s entire network managed 28.4%. Ten’s main channel captured 10.6% of audiences, while the entire network achieved a 15.2% share. The ABC’s main channel scored 12.0%, while SBS’ hung onto 4.2%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.