Wollongong Uni pushes tech advantage in new Frost Collective campaign

The University of Wollongong (UOW) has launched a new campaign that showcases its competitiveness in science and future tech.

Created by Frost Collective, ‘Stand for Purpose’ is part of the University’s strategic plan that aims to alter public perception of the university as a world-class research institution.

Pushed out through cinema, TV, out of home, press and digital, the campaign showcases a selection of research stories that represent the University’s significant medical, scientific, technological and social breakthroughs.

The video highlights the University’s research in action, including 3D printed organs, bionic bras, and carbon dioxide monitoring tech, presented in a fast cut montage.