Wollongong Uni pushes tech advantage in new Frost Collective campaign
The University of Wollongong (UOW) has launched a new campaign that showcases its competitiveness in science and future tech.
Created by Frost Collective, ‘Stand for Purpose’ is part of the University’s strategic plan that aims to alter public perception of the university as a world-class research institution.
Pushed out through cinema, TV, out of home, press and digital, the campaign showcases a selection of research stories that represent the University’s significant medical, scientific, technological and social breakthroughs.
The video highlights the University’s research in action, including 3D printed organs, bionic bras, and carbon dioxide monitoring tech, presented in a fast cut montage.
The campaign aims to re-position the University as a global contender for tertiary education while building brand awareness.
“This is about triggering serious consideration about attending UOW through a reveal of its academic research and innovation around extraordinary things that affect society and the world at large,” said Ant Donovan, group creative director Frost Collective
Hobbit
Bra
3D
Climate
Bra and 3D
Hobbit and Climate
Emily Osborne, the University’s marketing and communications director said: “This campaign leverages our research achievements to drive awareness of our credentials harder than ever before.”
The campaign was launched yesterday and will run to June 25, 2016.
Credits:
- Cat Burgess – Strategy Director, Frost*collective
- Ant Donovan – Group Creative Director, Frost*collective
- Haidee Wallace – Account Director
- Ryan Atkinson – Design Director
- Alex Dalmau – Senior Designer
- Ryan Curtis – Designer
- Angus Lee-Forbes – Director
- Production company – Collider
- Tim Jones – Photographer
- Media Strategy – Enigma
- Emily Osborne – Director of Marketing and Communications, University of Wollongong
