Big Richard has launched a new campaign to promote its new vibrating condom pack.
The campaign will run online only, via YouTube, Facebook and Twitter.
(Video mildly NSFW)
It was developed by Level 34 Group, an agency owned by Big Richard founder Lloyd Perry.
The campaign coincides with Big Richard’s launch of a condom subscription service. The service was launched on the back of research that found that condoms are either not immediately available or are embarrassing to buy for consumers.