Women for Election encourages women to enter politics in new ad

February 7, 2022 10:08

Women for Election has released a campaign ahead of Australia’s election season officially kicking off to encourage more women to enter politics.

The campaign was created by BMF and is supported by UN Women Australia.

In the 54-second spot, the campaign explore what power looks like, showing a knight on horseback and a mahogany desk. Images of women are then shown, with the voiceover: “There’s a new kind of power on the rise”.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

BMF Licia Heath Mandy Galmes Pia Chaudhuri Sefiani Sefiani Communications Group UN Women UN Women Australia Women for Election

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Women for Election encourages women to enter politics in new ad

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