Women for Election encourages women to enter politics in new ad

Women for Election has released a campaign ahead of Australia’s election season officially kicking off to encourage more women to enter politics.

The campaign was created by BMF and is supported by UN Women Australia.

In the 54-second spot, the campaign explore what power looks like, showing a knight on horseback and a mahogany desk. Images of women are then shown, with the voiceover: “There’s a new kind of power on the rise”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.