Women in Brand unveils Tracksuit as official development partner
Women in Brand has partnered with brand tracking platform Tracksuit to support growth, education, and inclusion for creatives and brand leaders.
The announcement:
Women in Brand, the growing platform championing equity and community for women in the branding industry, is proud to announce Tracksuit as its official development partner for the next 12 months.
This partnership marks a shared commitment to building a more inclusive, transparent, and impactful future for brand leaders and creatives. As one of the most exciting and accessible brand tracking platforms available, Tracksuit brings both credibility and capability to Women in Brand’s next phase of growth.
Together, Women in Brand and Tracksuit will collaborate on a series of initiatives that empower women at every stage of their brand career — from rising talent to seasoned leaders. From data-driven education and events to industry-shaping research and behind-the-scenes collaboration, this partnership will help scale Women in Brand’s mission to make the branding industry more representative, fair, and accessible to the women working in it.
“We’re building something that didn’t exist before — a democratic, easy-to-access platform dedicated to women in brand, wherever they come from — in-house, agency-side, freelancers, founders — and Tracksuit are providing crucial rocket fuel to help us realize that future faster.”
– Tamira Hamden, founder of Women in Brand“Partnering with Tracksuit isn’t just about shared values — it’s about shared ambition to build the best future for branding. Tracksuit are a perfect fit for Women in Brand, and we can’t wait to have them as a core part of our journey to provide valuable, game-changing initiatives to our community.”
– Victoria Montgomery, co-founder of Women in Brand“Brand is a business’s ultimate performance enhancer – its superpower for long-term, sustainable growth. Yet too often, it’s overlooked and misunderstood in boardrooms. Women in Brand’s mission to make branding more accessible, equitable, and celebrated reflects Tracksuit’s vision of bringing best-in-class brand measurement to every marketer and creative agency in the world. We’re thrilled to join forces on a partnership that supports and elevates females in branding across the globe.”
– Grace Kortegast, brand partnerships manager, TracksuitAlongside these exciting initiatives for women at all levels, the Tracksuit team will also play an active role in shaping the second Women in Brand Summit, taking place in 2026, and building on the community’s first-ever flagship event in Manchester held earlier this year. This unique event brought together women speakers and learners across agencies, in-house teams, and independent practices.
Source: Marquess Studio
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