Wonderland wins for Ten while Gruen performs for ABC

wonderland logoTen’s Sydney beach drama Wonderland has delivered the network a hit in its target advertising demographic, with the show making its debut as the most watched among 25-54 year olds on Wednesday night.

The show was also fifth among all people, with a total metro audience of 948,000, one of the network’s best performances of the year.

Meanwhile, ABC1’s Gruen Nation, exploring the marketing strategies behind the election, also performed very strongly – rating 1.052m, third for the night. ABC1’s The Hamster Decides, from The Chaser team, rated 774,000 viewers and won its 9.30pm timeslot.

Seven’s improv-based Slideshow was seventh for the night with an an audience of 932,000, according to the preliminary overnight metre ratings from OzTAM.

In a further coup for Ten, Masterchef beat Nine’s Big Brother, by 807,000 to 791,000, and was also ahead in 25-54.

The first session of the fourth Ashes test rated 414,000 for Nine’s secondary channel Gem.

The strong performance of Ten and ABC1, tightened the usual share battle, with all four major networks close. Seven was top with 18.4 per cent with Nine on 16.6 per cent. But Ten was close behind on 14.6 per cent, one of its best shares in recent months, and ABC1 was on 14.4 per cent. Gem had an 8.3 per cent share.

In the morning battle, Seven’s Sunrise edged closer to a straight fortnight of wins for new host Samantha Armytage, beating Nine’s Today by a comfortable 395,000 to 315,000 and, unusually, winning in all five capital cities.

More follows later


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