Wondery podcasts added to LiSTNR app
LiSTNR will be the exclusive sales rep for Wondery podcasts in Australia.
Wondery – an Amazon company – will now make its podcasts available on the LiSTNR app.
LiSTNR is reportedly Australia’s fastest growing digital audio destination since its launch in February 2021. The addition of Wondery’s original podcasts will further accelerate LiSTNR’s audience and monetisation potential.
In the latest Australian Podcast Ranker, Wondery podcasts had a monthly audience of 1.618 million and 5.85 million downloads.
Wondery was founded in 2016 and is a podcast studio best known for its character-driven, binge-worthy stories including Dr Death, The Shrink Next Door, Even the Rich, WeCrashed, and Business Wars, as well as distributing hit podcasts SmartLess,
Morbid and My Favorite Murder. Its portfolio spans true crime and investigative journalism, entertainment, business, kids and family, comedy, sports, news, and personal growth.
Several of Wondery’s podcasts have been adapted for scripted television or streaming series including Dr Death, The Shrink Next Door, WeCrashed and Joe vs. Carole.
Wondery had 16 of the top 150 podcasts in the most recent Australian Podcast Ranker, including Morbid and SmartLess in the top 20, and My Favorite Murder, Something Was Wrong, Fed Up, This is Actually Happening, How I Built This with Guy Raz, Who Killed Daphne?, American Scandal, and Scamfluencers in the top 100.
As Wondery’s exclusive sales representative in Australia, LiSTNR will offer advertisers its powerful ‘LiSTNR Voice’ execution – custom creative using trusted, local voices to seamlessly integrate within the intimate podcast user experience.
SCA CEO, Grant Blackley, said: “We are thrilled to be partnering with Wondery in Australia. Wondery’s premium slate of podcasts perfectly complements our original, Australian-made podcasts, and our partnership will include exploring further creative opportunities together for this territory.
“International hits such as Dr Death, The Shrink Next Door and SmartLess will expand and diversify LiSTNR’s library of content to benefit our audiences. Now with the largest monetisable audience in the Australian Podcast Ranker, LiSTNR offers advertisers enhanced opportunities to connect to our highly engaged podcast audiences at scale.”
Wondery head of international, Declan Moore, said: “We’re excited to partner with SCA to represent our portfolio in Australia, offering a full suite of audio ad products to best engage clients with our growing audience. We’re also delighted to expand our distribution with the addition of our titles to the LiSTNR service.”
Earlier this week, SCA said it had entered into an agreement with AdsWizz to exclusively represent the ad inventory of select Stitcher and SiriusXM podcasts in Australia through SCA’s LiSTNR app and other podcast listening platforms.
AdsWizz’s audio advertising technology, combined with SCA’s media sales, is expected to streamline podcast inventory connections, making Stitcher and SiriusXM’s content more easily accessible to advertisers. Both Stitcher and AdsWizz are subsidiaries of Sirius XM Radio Inc.
LiSTNR has grown the Australian digital audio market over the last 18 months and believes that the addition of select premium podcasts from Stitcher and SiriusXM will continue to facilitate this growth and increase audience scale.
Stitcher’s slate of original podcasts include LeVar Burton Reads and The Sporkful; top-ranked comedy podcast network Earwolf’s How Did This Get Made and Office Ladies; award-winning documentary network Witness Docs’ All-American, and Unfinished; along with Black lifestyle and culture network More Sauce’s New Rory and Mal and Reality with the King.
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