Woolworths adds experiential agency Carrspace to agency panel following pitch

Woolworths has appointed brand experiential agency Carrspace to its agency panel following a competitive pitch process, Mumbrella can reveal.

The agency’s first activation for the supermarket chain will be its ANZAC Centenary activation Camp Gallipoli, which is set to take place on April 24 in six locations around Australia.

Carrspace director and executive producer Madeleine Preece said: “We are thrilled to be working with the Woolworths team on an activation that has such merit and community connection for Australians.

“Woolworths is such an iconic brand and we have a lot of respect for how they handle their experiential campaigns. We’re looking forward to some amazing projects over the coming years.