Woolworths appoints first CMO by promoting Andrew Hicks

Supermarket giant Woolworths has promoted its director of marketing for food and supermarkets to be the first chief marketing officer of the overall group.

The move follows rival Coles appointing its first CMO – lauded Tourism Australia marketer Lisa Ronson.

Hicks joined the Woolworths group in 2008

Woolworths said the promotion was recognition of Hicks’ great work, including in his former roles as national marketing manager of Dan Murphy’s, and general manager of marketing of the Woolworths Liquor Group.

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