Woolworths appoints first CMO by promoting Andrew Hicks
Supermarket giant Woolworths has promoted its director of marketing for food and supermarkets to be the first chief marketing officer of the overall group.
The move follows rival Coles appointing its first CMO – lauded Tourism Australia marketer Lisa Ronson.
Woolworths said the promotion was recognition of Hicks’ great work, including in his former roles as national marketing manager of Dan Murphy’s, and general manager of marketing of the Woolworths Liquor Group.

Very well deserved!
Andrew, probably the most [Edited under Mumbrella’s comment moderation policy] I ever had the pleasure of working with. Just look at the standard of creativity of the Woolies work…you don’t need an agency to do this. Might as well take it in-house.
Congratulations Andrew. Good to see promotion of one of the “good guys” at Woolies.
They should better to look after safety issues to avoid accidents at their stores.
How do I compose a post without it being censored: well, here goes. [Edited under Mumbrella’s comment moderation policy] I’m not saying very much am i? Andrew is a good person.
CONGRATULATIONS Andrew. Well deserved.