Woolworths’ Cartology to acquire Shopper Media for $150m

Woolworths Group’s retail media business, Cartology has agreed a deal to purchase 100% of Shopper Media for approximately $150 million in cash considerations, according to an ASX announcement.

The digital out of home media provider, which rebranded from Shopper Media Group to simply ‘Shopper’ in 2021 is a market leader in targeting advertising and currently has over 2,000 screens across 400 shopping centres in Australia.

Shopper rebranded in 2021

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