News

Woolworths’ Cartology to acquire Shopper Media for $150m

Calum Jaspan

July 18, 2022 10:07

Woolworths Group’s retail media business, Cartology has agreed a deal to purchase 100% of Shopper Media for approximately $150 million in cash considerations, according to an ASX announcement.

The digital out of home media provider, which rebranded from Shopper Media Group to simply ‘Shopper’ in 2021 is a market leader in targeting advertising and currently has over 2,000 screens across 400 shopping centres in Australia.

Shopper rebranded in 2021

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

Brad Banducci Cartology Mike Tyquin Shopper Media Woolworths

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