Woolworths head of content to leave, start EGC consultancy

May 16, 2025 10:44

Woolworths Group’s head of content Keshnee Kemp is leaving the business to launch a content consultancy, August One. The business will zero in on one of Kemp’s big bets: employee-generated content.

Kemp has been with Woolworths Group for nearly five years, where she led branded content across the business. During her time there, she saw the growing importance of social content and strategy, and she was given the freedom to move into new platforms in a way the brand had never done before.

“When I started at Woolies, there was no owned social strategy, not a real one. It was just campaigns on social platforms,” she told Mumbrella.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

August One Consultancy content EGC Employee generated content influencer marketing Keshnee Kemp social media Woolworths

1 COMMENTS

Mike 16 May 25

I don’t know…EGC just sounds like a way for big businesses to milk their staff without any added incentive for them. If the staff was in a sales-based role fair enough as that helps their own profile too, but how many of those Bunnings staff in the ads are actually real vs paid actors? Can’t imagine a Woolies staff loving their job that much to want to provide the monopoly with free advertising using their face. Keen to see if it flies.

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