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Woolworths teams up with Disney Pixar for latest Collectibles Domino Stars campaign

Woolworths has partnered with Pixar Animation Studios for its new Dominos Stars range which it is promoting in a TV ad created by Leo Burnett Sydney, that sees a child follow a collapsing dominos lineup around a store.

The new Collectibles range, which hit Woolworths stores today, features 44 dominoes starring characters from Disney Pixar films including Toy Story, Cars, Monstors Inc, Finding Nemo, Up, Brave, The Incredibles, Wall.E and A Bug’s Life.

Woolworths chief marketing officer Tony Phillips said: “In a world of computers and smartphones we’re thrilled to bring the classic domino back to Aussie playgrounds. In partnering with Disney Pixar, we’ve opened up the domino craze to a whole new generation of fans.

“Since we launched the first Collectibles range in September 2013, we’ve recruited an army of fans that just love collecting. For this specific release parents have told us they welcome the introduction of dominoes to the Collectibles family as they help kids learn through play.”

Shoppers will receive one free Domino Stars Collective domino for ever $20 they spend in-store or online at Woolworths. A limited edition Collector Case, Deluxe Collector’s Tin and Travel Bag will also be available to store the collection in.

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