Woolworths teams up with Disney Pixar for latest Collectibles Domino Stars campaign
Woolworths has partnered with Pixar Animation Studios for its new Dominos Stars range which it is promoting in a TV ad created by Leo Burnett Sydney, that sees a child follow a collapsing dominos lineup around a store.
The new Collectibles range, which hit Woolworths stores today, features 44 dominoes starring characters from Disney Pixar films including Toy Story, Cars, Monstors Inc, Finding Nemo, Up, Brave, The Incredibles, Wall.E and A Bug’s Life.
https://www.youtube.com/watch?v=1lTO4jTO0IA&feature=youtu.be
Woolworths chief marketing officer Tony Phillips said: “In a world of computers and smartphones we’re thrilled to bring the classic domino back to Aussie playgrounds. In partnering with Disney Pixar, we’ve opened up the domino craze to a whole new generation of fans.
“Since we launched the first Collectibles range in September 2013, we’ve recruited an army of fans that just love collecting. For this specific release parents have told us they welcome the introduction of dominoes to the Collectibles family as they help kids learn through play.”
Shoppers will receive one free Domino Stars Collective domino for ever $20 they spend in-store or online at Woolworths. A limited edition Collector Case, Deluxe Collector’s Tin and Travel Bag will also be available to store the collection in.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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this is desperate and pathetic. no i don’t want fries with that.
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We love playing dominoes and we love ALL the pixar movies.. so that’s a win win for us!
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I wish we had more week two complete the sets we want two do because some people would have two do more sets because they have more 3 child two do sets for
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We have loved all the collectibles but the Disney Pixar has been our favourite, great idea.. Love love LOVE it.
Not only is it fun to collect but the trading is fun too, human interaction is muchly needed
The pictures with the cardboard cut outs? Are they just for fun or can I send the boys photos in to get some more dominos?
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i like all the Pixar movies they are my favouries
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6 weeks is no where near enough time to collect 2 sets
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It’s been just over a week I have almost the entire set with some doubles including doubles of almost all the toy story ones 🙂 I asked neighbours for their dockets and purchased from the bonus items list so I got dominos even if I didn’t spend $20 and I swap with with friends so we all get what we need
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I bought the collectable tin. There are only 44 dominos to collect yet the team has 54 spaces.
Can Anyone please tell what I’m supposed to fill the other 10 spaces with ??
On a happier note … loved collecting these with my little one.
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It would help if it was longer.
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Hi i need help getting some dominos can anybody help me?
Email me at tom.jenkins88@live.com.au
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Who would collect silly domino stars.
just kidding their awesome and I think everyone should collect them there awesomise is out of this world.
Georgia smith
☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
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I love colleting them my friends do to its awesome WA HOO
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I love the dominoes they are aswome!!!!
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We need more time to collect.
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I have doubled up on a number of the current 44 domino promotion and noted that whilst they have the same character and tile number, the number of dots vary. Therefore how many different tiles are there actually?
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My son Thomas is autistic and obsessive about collecting the domino, which we only found out about recently at his speech/occupational therapy session, where another young child had them.
Since then he has constantly asked for some, but we haven’t shopped at Woolworths prior this promotion and have only just started.
We have managed to get from a friend and shopping number 1 and have 4 spares, 22, 28 and have a spare, 29 and have 2 spare, 33, 38 and have 2 spare and 42.
Anyone interested in swapping anything for the above, or willing to donate them to a young boy, who would be over the moon to receive some more dominos.
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