Working class man becomes a violinist in latest Optus ad

February 21, 2022 10:05

Optus has released a new campaign for its ‘It Starts With Yes’ brand platform via Special NZ.

The campaign features a violinist played by Eric Avery.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Eric Avery Lisa Fedyszyn Mel Hopkins Optus special Special NZ

5 COMMENTS

Pam 27 Feb 22

I absolutely love this advertisement! It gives me goosebumps.

1 Like

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Geoff Anderson 2 Mar 22

I liked this ad when I first saw it but it’s been done to death
Sometimes it comes on three times consecutively and it’s now driving me mad
I mute it every time I see it

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Maria 10 Mar 22

So it’s Flashdance for strings?

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Jen 10 Mar 22

I just love this ad, it tells a moving tale and the violin is divine , when he plays at the orchestral concert it’s sublime!…….great work!

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Sharon Mills 22 Mar 22

Absolutely the most Wonderful Advertisement for Indigenous people and Optus. The Best since they started using Animals to promote their company. LOVE Watching It. THANKYOU.

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